AdsPals

How it works

AdsPals is where brands find Instagram creators who are open to working with them, and contact them without doing it one DM at a time. We make the introduction. What you agree afterwards is yours.

What creators offer

Post to their audience

It goes out on their profile and stays up.

Image post

A sponsored image or carousel on their feed. How long it stays up is agreed between you.

The most common thing brands ask for.

Reel

A sponsored video Reel on their profile. How long it stays up is agreed between you.

Not every creator offers this, and it costs more.

Content for you to use

They make it, you keep it. Nothing is posted on their profile.

UGC video

They film an original video from your brief. You keep it and use it anywhere, forever.

One price. Use it forever, anywhere.

UGC photos

They shoot original photos from your brief. You keep them and use them anywhere, forever.

One price. Use it forever, anywhere.

If you are a brand

  1. 1

    Find creators

    Filter by niche, audience size, location and what they offer. Everyone listed is open to brand work.

  2. 2

    Select everyone you want

    Tick as many as you like. One is fine. Thirty is the point.

  3. 3

    Write one brief

    What you are promoting, what you want made, your budget and timing if you have them. You write it once.

  4. 4

    Pay to send it

    A flat fee for each creator you contact. No commission, and nothing held back.

  5. 5

    They reply to you

    Your brief lands in their inbox and replies come straight to yours. Price, deliverables and payment are agreed between you.

If you are a creator

  1. 1

    Verify your Instagram account

    Put a short code in your bio for a minute. No sign-in, no permissions, and we can never post from your account.

  2. 2

    List what you offer

    Posts, Reels, Stories, UGC. Add indicative rates so brands know roughly what to expect before they get in touch.

  3. 3

    Brands find you

    They filter for someone like you. Your profile is what they read before deciding whether to write.

  4. 4

    Briefs land in your inbox

    You reply directly to the brand. Nothing goes through us, and you can ignore anything you are not interested in.

  5. 5

    You keep all of it

    Agree the price and the work between you. AdsPals takes no commission and is not part of the deal.

One brief. Every creator you want.

You pay a small flat fee for each creator you contact, and that is the only money AdsPals ever takes. No commission on what you agree, nothing held back, and no contract through us. We are not part of the deal. We just mean you do not have to find thirty people and write to them one at a time.

Sponsored posts must say so

Anything a creator posts in exchange for payment has to be marked as an advert, with #ad or Instagram’s own paid partnership label. That is a legal requirement and it applies to whatever you agree between you. AdsPals is not part of that agreement, so getting it right is on both of you.

Yes, this is allowed on Instagram

Instagram supports paid partnerships, and nothing here works around that. Creators list themselves, brands contact them by email, and any post is made by the creator from their own account on terms they agreed directly. We never ask for access to anyone’s account and cannot post from one. Read the longer answer