Seller terms

These apply when you list advertising space on AdsPals. Read the short version first: you approve every booking, you keep the post live for at least7 days, and you get paid once it has run.

Getting paid

Your earnings go into your own Stripe account as soon as a booking completes, and they are yours from that moment. AdsPals never holds them; they sit in your account, not ours.

We send them on to your bank once they pass $100. If they have not reached that, we send them anyway within 90 days, sooner in some countries. Batching payouts this way is what keeps the marketplace fee where it is: every payout costs us a fixed amount regardless of size, and a great many tiny ones would have to come out of your rate instead.

You do not have to wait for us. Your balance is visible in your Stripe dashboard and you can pay it out to your bank yourself at any time.

Buyers pay a $1.50 booking fee on top of your price. It is not deducted from your price and does not change what you receive.

What you are selling

A sponsored image post or Reel to your audience, at the price you set. The two are priced separately, because they are different work. You choose how many sponsored placements you are willing to have live at once. Reaching that number does not remove you from the marketplace: your profile stays up and shows as fully booked until a placement finishes.

Disclosure is yours

You are the publisher. The post goes out from your account, in your name, to your audience, and the legal duty to make it obviously an advert is yours. AdsPals does not publish anything and cannot disclose on your behalf.

• Every sponsored post must carry #ad. Where the buyer wrote the wording, we put it there for you and it must not be removed or edited. Where you write the wording, you must include it yourself.
• We check for it before a placement starts, and refuse to start one without it. That is a check, not a substitute for your own judgement: rules differ by country and yours are the ones that apply to you.
• Turn on Instagram’s Paid Partnership label as well where you can. It is not a replacement for #ad, and on its own it is not enough, but the two together are what regulators ask for.
• The optional via @AdsPalsHQ credit is a marketplace fee choice. It is not, and never replaces, an advertising disclosure.

Content you make for brands (UGC)

You can sell content you make for a brand to use themselves. It is never posted on your profile. You choose how long you need, and buyers see that before they book. Where a product is being sent to you, your time does not start until it arrives and you confirm it, so a slow delivery is never counted against you.

You keep the copyright. What the buyer gets, once they approve the work, is a licence to use it: worldwide, with no end date, on organic social, on paid ads, on their own website and in their own email marketing. They can edit and adapt it for those uses. Where you appear in it, that covers your image, voice and likeness as part of the content.

They cannot resell it, sublicense it, or give it to another brand. Their agency can use it, but only while working for them. It is not exclusive, so the same content can be licensed to somebody else unless you agree otherwise in writing. Price this in: it is a permanent licence, and it is worth more than a post.

Each order includes 1 revision where what you delivered does not meet the brief. A buyer cannot send work back because they have changed their mind, and they cannot reject it for that either.

If a buyer rejects a delivery, it is not refunded automatically. Somebody at AdsPals reads their brief against what you delivered. If you did what was asked, you are paid and the order stands. If you did not, it is refunded and there is no payment, but the work and every right in it stays yours and the buyer has no licence to use any of it.

If you do not deliver at all, the buyer is refunded automatically once the deadline and a short grace period have passed. Missed deliveries count the same as declining bookings. If you are too busy, pause your listings instead.

Your responsibilities

• Review each booking before accepting. You are publishing it, so you own it, including the disclosure on it.
• Keep the post live, and your account public, for at least 7 days from the moment we verify it. After that it is yours: leave it up, archive it or delete it.
• Publish the placement that was booked. A Reel booking needs a Reel and an image post booking needs an image post: the rental does not start until we can see the right one.
• Do not edit, delete or replace the sponsored post during a booking.
• Keep your Instagram connection and Stripe details current.

If you decline

Declining is always allowed and costs you nothing. The buyer gets the post price back. If you do not respond within 24 hours the booking expires and is refunded automatically.

If a booking is interrupted

If the post is deleted, or your account stops being public, we tell you and you have 12 hours to put it right it. Time lost is added to the end of the booking. If it is not restored, we may refund the buyer in part or in full, and your earnings for that booking are reduced accordingly.

Payouts

• Your earnings sit as pending while the booking runs.
• They are transferred to your connected Stripe account once the booking completes.
• We hold payouts on bookings where the payment is being disputed, until the dispute is resolved.

Suspension

We may remove your listing or suspend your account if you repeatedly fail to publish, fail to pin, remove sponsored posts early, or break the advertising rules.

Contact

hello@adspals.com